Expert Web Design| Local Adelaide Web Designer​ |UI/UX Design

At this stage, we focus on identifying the most relevant keywords for your business goals and target audience. Through in-depth research, we find the right balance between high-search-volume keywords and those with lower competition, which can help drive traffic and conversions. We also analyze your competitors to understand their strengths and identify areas where you can stand out. This helps us prioritize the keywords and content that will deliver the best results. If you already have a website, we’ll conduct a thorough audit of the content, navigation, and technical elements to find improvement opportunities and ensure no potential is missed.

• Laying the groundwork for a high-performing website includes:
• Conducting detailed interviews to understand your business
• Identifying the right keywords to target for organic growth
• Analyzing competitors to guide content strategy and traffic generation
• Auditing your existing site to determine what works and what needs improvement

This phase sets the foundation for the entire project, ensuring that decisions made in later stages are based on a deep understanding of your business, audience, and competitors. We establish the key priorities and keywords needed to build a website that drives real results.

In this phase, we will outline the website’s final structure and any adjustments to a final agreed sitemap. We create a solid website strategy based on your goals, your audience and their journey to purchase products or services. We strategically think through the content planning to ensure each page has a purpose supporting your business strategy. On a high level, through a value proposition for the website, we will convert it into a header that tells customers what makes your business different and optimises how people search and what key terms they use. The navigation design is essential to ensure your customers find what they need on the website, and it is necessary to take action whether they search for more information or are ready to contact your company.

• Creating a strategic roadmap means
• Strategic planning means we don’t rush directly to website design but rather cover key aspects.
• The basic value proposition is to think about this upfront and how to convey a compelling proposition while being practical for search engines and humans.

A strong value proposition inform your website’s messaging and shapes its visual and functional aspects. From clear headers that capture attention to intuitive layouts that showcase your unique offerings, this phase ensures that your website consistently communicates what sets you apart in a way that engages and converts.

• The focused formula is developing an intuitive site structure for seamless user journeys and improved search engine crawling.

Great web design starts with great content. Before diving into the design, we focus on crafting the content that will communicate your brand, benefits, products, and services to your audience.

This approach ensures that the content drives the website design, rather than just filling spaces. It’s about creating a meaningful and engaging experience for your users, paired with exciting design.

What we do during this stage:

• Begin copywriting with informative, valuable content that’s focused on on-page SEO and speaks directly to your customers.
• Highlight your business’s value through clear, concise messaging and well-organized information.
• Create content that informs, engages, and converts, while being:
  • Readable and SEO-optimized: Balancing keyword use with easy-to-read text.
  • Expert-driven: Showcasing your authority and expertise in your industry.
  • Audience-focused: Ensuring each page answers common questions and solves real problems for your customers.

In addition to core pages, we also consider content like FAQs, blog posts, and case studies. These not only answer customer questions and showcase your expertise, but also support long-term SEO goals. Every piece of content works together to build trust, engage your audience, and drive conversions.

With the content finalised and approved, we move on to the design phase, where the words and strategy come to life. Customer feedback is a key part of this phase. We actively involve you in the design process to ensure your vision is brought to life. This collaborative approach means your input shapes the final product, ensuring the website reflects your brand and delivers an excellent user experience. We use WordPress with the Divi theme to create flexible, responsive, user-friendly, and cutting-edge designs. Throughout this stage, you’ll work directly with the Adelaide web designer, ensuring your feedback is incorporated and your vision is realised. A website that uses authentic photos will always stand a much greater chance of getting trust from clients and Google. If you have good pictures of yourself and in business situations, every study shows that prospective clients are more likely to call you.

Before launching, we focus on optimising the website for performance and search engine visibility. For example, if a website is slow, it will rank less and lose visitors. Therefore, we ensure that your website is as lightweight as possible and fast-loading by compressing images, minimising plugins and using as little code as possible. Our testing process also prioritises accessibility, ensuring your website is easy for all visitors, including those with visual or mobility challenges. This improves user satisfaction and supports inclusivity and compliance with accessibility standards.

A crucial part of the tuning process is the on-page configuration, which adds the meta titles, descriptions, and schema markup to ensure search engines understand your content and have a chance to rank it appropriately. We also test the website for responsiveness, cross-browser compatibility, and functionality. This provides a great user experience and prevents technical issues at launch.

This includes

The speed manual – speed optimisation, making sure the pages are lite and load fast

The meta material – back-end settings so the search engines understand your website

The launching checklist – A checklist process to ensure your website can launch without issues.

The final step before your website goes live is ensuring everything runs smoothly. During this phase, we monitor performance metrics and make any immediate adjustments required to optimise your site’s functionality and user experience.

What happens during this phase:

• Real-time performance checks: Once the site is live, we monitor key metrics such as page speed, mobile compatibility, and device responsiveness.
• Immediate troubleshooting: Any issues identified post-launch are addressed promptly to ensure your users have a seamless experience from day one.
• Initial SEO verification: We verify that all on-page SEO elements, including meta tags, internal linking, and schema markup are functioning correctly.

This phase ensures a smooth transition from design to a fully operational website by focusing on live adjustments and ensuring the site performs well.

Your website is now live, but our support doesn’t end there. We believe in empowering our clients to take full ownership of their websites, which is why we offer a thorough handover process and ongoing support tailored to your needs.

What’s included in the delivery:

• Tutorials: We provide clear guides on how to use and update your website, covering everything from content management to making minor adjustments.
• Training sessions: For clients who prefer hands-on guidance, we offer a free 1-on-1 online training session to ensure you feel confident managing your site.
• Support and maintenance options: We’re here to help with updates, additional features, or further optimization as your business grows. These services are available at hourly rates or by quote, depending on the scope.

This phase ensures you have the tools, knowledge, and support to manage your website effectively, giving you the confidence to maintain your strong online presence.